As a small business owner, freelancer, artist or entrepreneur, you can now (more than ever!) reach and influence your audience directly through content, just by updating a simple blog, uploading some photos or shooting some video (even just with a smart phone). The opportunity to connect and spread your message directly to your audience is huge and can help you drive traffic and sales (even on a small business budget), often much more effectively than an expensive newspaper advert or direct mail campaign. Thinking about getting started, but not sure where to begin? Go as in-depth as you like, or keep it simple. Follow these 8 steps for best results:

1) Define your Goals

Is your overall marketing goal to…
• Increase sales? (online vs. physical location?)
• Increase brand awareness?
• Educate prospects on what you do?
• Attract new customers?

2) Define your Audience

…and get …

About Alyssa Burtt

Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.

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1. What is Pinterest?

Pinterest is s social photo sharing, or social bookmarking website. Users create pinboards to plan weddings, decorate homes, collect visual inspirations and organize favorite recipes, amongst others. Users can also browse pinboards created by other people.

2. Who is using it?

82% — 97% women aged 25-34, depending on the source you read. Did you know that women are actually the top 85% consumers of EVERYTHING?

3. How many people are using Pinterest?

Pinterest grew from 40,000 users to 3.2 million users in one year from Oct. 2010 to Oct. 2011. This rate of growth is faster than Facebook and Twitter experienced in their formative years. For some major brands, Pinterest is now driving more traffic than Google+, LinkedIn and MySpace COMBINED!

4. How much time are users spending?

American users of Pinterest spend an average of 1 hour and 17 minutes on …

About Shireen Nabatian

As Operations Manager at ZenHouse Media since 2008, Shireen handles project management, copy writing, account management and public relations for ZenHouse Media. Shireen’s work experience also includes tour guiding in the Rockies, property management and market research. Shireen is trilingual in English, French and Spanish and speaks a smattering of Farsi.

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NOWRUZ MOBARAK (Happy Persian New Year)!! Nowruz, literally translated means ‘new day’ so in the spirit of a new day, the harbinger of spring, today we’re offering a fun and inspiring read on the power of social media.

With the controversial KONY 2012 campaign receiving millions of views within a matter of days, Arab Spring revolutions organized via Facebook and Twitter, and the Occupy Wall Street movement gathering traction through major cities around the World, the world is waking up to the power of social media to inspire social change, spread ideas and connect people and cultures. Just this month, a new campaign has attracted international attention for bridging the communication gap between the people of two nations under threat of war: Israel and Iran.

Just before Nowruz (Persian New Year), an Israeli graphic designer named Ronny Edry launched a colourful poster …

About Shireen Nabatian

As Operations Manager at ZenHouse Media since 2008, Shireen handles project management, copy writing, account management and public relations for ZenHouse Media. Shireen’s work experience also includes tour guiding in the Rockies, property management and market research. Shireen is trilingual in English, French and Spanish and speaks a smattering of Farsi.

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