This January, one of the books I’ve been reading is the third edition of “The New Rules of Marketing & PR”, a must-read by David Meerman Scott.

A Review

In his book, he points out some of the biggest marketing mistakes many organizations make… Marketing tactics that may be repelling customers rather than attracting them. Many businesses are still trying to “push” their message onto potential customers, interrupting them with ads, radio and TV spots and other unsolicited, one-way broadcast-style advertising. These traditional methods can still be effective, but businesses need to make sure they are carefully targeting their messages and measuring their results to ensure they aren’t wasting their efforts.

The “new rules” of marketing and PR are based on studies of changing consumer behaviour, showing us that in an online world, your business needs to understand and implement online marketing strategies …

About Alyssa Burtt

Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media, a web design and inbound marketing agency servicing the small business and Non-Profit sectors in Metro Vancouver, BC. Her expertise in creative design and usability, Search Engine Optimization and lead conversion makes for a stellar combination of a left and right-brain approach to web development.

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Deep down, we all nurture a desire to truly thrive.
As a business owner, what does that mean for you?

In pursuit of our entrepreneurial dreams, we have poured our money, time and resources into our businesses, not always with the results we would hope for. Traditional methods of advertising are increasingly becoming less efficient and we often feel like we are shouting over the clamor, barely being heard.

2012 is the year to stop shouting and start engaging; stop surviving and start thriving. Changing consumer behavior indicates that inbound marketing efforts such as Search Engine Optimization, Social Media, Blogging and E-mail Marketing make it easier to attract the right customers, measure your results and achieve your business goals.

Start by creating a marketing plan that serves your greater vision as well as the health of your bank account. It’s easier than ever. Inbound …

About Alyssa Burtt

Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media, a web design and inbound marketing agency servicing the small business and Non-Profit sectors in Metro Vancouver, BC. Her expertise in creative design and usability, Search Engine Optimization and lead conversion makes for a stellar combination of a left and right-brain approach to web development.

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We’ve had the pleasure of working with some great non-profit organizations this year. Following are some questions you might want to ask yourself if you are thinking of redeveloping your organization’s website in the coming year.

Is social media important to my organization?

Social media can be helpful, but only if you’re using it for the right reasons. For non-profits, social media is about building relationships, raising awareness and keeping your ear to the ground. Listen and engage! This may not convert directly to new donations or new volunteers, but it may be hugely valuable to developing your next ad campaign, learning about public opinions and educating people about your cause. Ask yourself exactly what you want to accomplish via your social media channels and develop a strategy before you jump right in.

What is e-governance?

Your Board of Directors is an incredibly important …

About Shireen Nabatian

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Announcing the launch of ZenHouse Media Website Workshops, where we teach people in a two-day workshop to set up, style and manage their own 4–5 page website. Workshops take place in Vancouver, and are open to all levels, absolutely no previous experience required.

Our upcoming workshops are Saturday, Nov 19th & 26th from 10am – 2pm & Saturday, Dec 3rd & 10th from 10am – 2pm.

Find out more and register today.

About Miranda Ting

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About Miranda Ting

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ZenHouse Media has entered the Scotiabank Small Business Big Impact Challenge to be recognized for our community-oriented work. In order to win, we need lots of votes and you can vote up to once per hour until April 30th!!

As you may know, we have worked along with the Granville Island business community in conjunction with the GIBCA since May 2009 to support this wonderful and diverse community in an effort to see it be maintained and grow into the future.

Visit this link to VOTE FOR US: http://bit.ly/gOfcug

Thank you for your support!

From all of us at ZenHouse Media

About Alyssa Burtt

Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media, a web design and inbound marketing agency servicing the small business and Non-Profit sectors in Metro Vancouver, BC. Her expertise in creative design and usability, Search Engine Optimization and lead conversion …

About Alyssa Burtt

Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media, a web design and inbound marketing agency servicing the small business and Non-Profit sectors in Metro Vancouver, BC. Her expertise in creative design and usability, Search Engine Optimization and lead conversion makes for a stellar combination of a left and right-brain approach to web development.

• Mail
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• More Posts (35)